Case Study > Family Talk
Visit www.familytalkonline.com
Family Talk is a program developed by Anheuser-Busch for parents who are looking for guidance in talking to their children about underage drinking. It aims to enable parents to discuss this issue with their children with the help of resources provided by Anheuser-Busch on the website.
The client requested several design comps from our internal group; my design, which utilized elements from their current advertising campaign, was selected for development. The design, with its bold colors and techy fonts, was intended to show parents how the world might be seen by their children. My thought was that the parents should try to remember what it was like to be young and adopt the mindset of a teenager, rather than expect their teen to try to understand them at their fully-matured adult level.
The design was turned over to another designer to revise and develop.