Case Study > Budweiser Tours
The Budweiser Tours and Gift Shops website provides information to the public about the Anheuser-Busch brewery tours and special events. Our internal group was requested to present several ideas for a redesign and my design was selected due to its bold imagery and modular layout.
Advertising graphics from the Anheuser-Busch Freshness campaign were combined with existing photography from the various breweries; the intent was to appeal to contemporary adults while providing a user-friendly interface and staying true to the brand image that the company works so hard to develop and maintain. The style sheets drive a majority of the table-less design and, combined with highly-optimized imagery, provide a faster download for the user.
My responsibilities for this project included the conceptualization, refinement and buildout of the design, project management and frequent contact with the clients, art direction of photo shoots, and coordination with programmers aiding in the development of the site.